Laura Ashley Paint & Paper Display Case Study

Client.

Laura Ashley

Date.

April 2021

Location.

Westfield London

Partner.

Graham & Brown
Back in February 2021, Laura Ashley announced another partnership with the UK’s leading wallpaper and paint manufacturer, Graham & Brown who are exclusively supplying Laura Ashley paint, wallpaper, and murals from Spring 2021. We have been working with Graham and Brown for a number of years now, helping them to design and manufacture a host of premium retail display units, and so when it was decided that a feature paint & paper display would be created for the new Laura Ashley flagship store, we were approached to make it a reality. Working closely with both Graham & Brown and the Laura Ashley teams, our creative designers at Ripple created a number of concepts in the form of sketches, from there the selection was narrowed and the remaining designs were prototyped and rendered as 3D models for the teams to review. After a number of tweaks and adjustments, the teams settled on a final design which was then handed over to our technical design team who produced detailed specifications, considering materials, finishes and the various construction and fixing methods. RED them stepped in to make the designs come to life in our dedicated joinery and cabinet making departments, and our installation team got to work on fitting in time for their re-opening in April.

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