Dulux Decorator Centre Collection Lockers

With over 240 stores nationwide, Dulux Decorator Centres are the beating heart of the nation’s trade decorators. We’ve been working with DDC for a number of years on a wide array of projects from full store original design and manufacture, to point of purchase display roll-outs, and more recently a wide installation of protective screens and collection lockers to support the business during the pandemic. The bespoke collection lockers for Dulux Decorator Centres have been designed to hold trade paints in a variety of sizes and each of the lockers also features a built-in cleanup pack and specially designed shelves with stacking plates to avoid any damage to the products. We’ve now successfully rolled out over 150 bespoke, branded collection lockers to DDC’s across the UK and the feedback has been excellent from staff and customers. We’re also delighted to have been approached by other brands on the collection lockers too and have recently started work on new shapes and sizes to suit the individual needs of other trade centres. The collection lockers have been designed and manufactured in house here at RED, and they’re really allowing retailers to add a new level of flexibility to the way that their customers collect their orders, at a time to suit them.

Mugler Refill Fountain Case Study

Known across the world, Thierry Mugler is an iconic, luxury perfume brand and part of the Clarins Group fragrance division, which was recently acquired by L’Oreal in early 2020. Back in 2019, Ripple Group and subsequently RED were approached by the Clarins Group to develop a freestanding display solution in collaboration with the high street beauty retailer, Boots. The brief focussed on a refill fountain, promoting a sustainable method for customers to replenish the infamous Alien and Angel fragrances into exquisite, reusable perfume bottles. An amazing project for us to be a part of! The Clarins Group had previously trialled several countertop fountains, and from the success of their campaign along with sustainability creating new purchasing habits among consumers, they wanted to explore a larger, freestanding fountain to take pride of place in Boots Fragrance departments, nationwide. The research, development and design phases were a significant part of the evolution of the display, with our creative and technical teams creating a selection of exciting sketch and 3D visual concepts. Due to lock down and the subsequent closure of retail, the project was unfortunately put on hold for the best part of a year, however, we were delighted when in late 2020 the project was kick-started again! We took the final design and completed technical specifications and prototypes, we then manufactured 150 Fountain displays; fabricated in steel with chrome tubing and refill pods, with laser-cut accent pieces for the drip tray and a high gloss black powder coat for a premium finish. Our creative team also worked very closely to produce the artwork for the mag panels on the sides of the display, adhering completely to the Mugler brand guidelines, this also gave us an opportunity to showcase our graphic design expertise. This project is hands down one of our favourite display projects that we’ve had the pleasure to work on, it was a full end-to-end process for us, all the way from concepts and design to manufacturing and distribution. It required us to showcase the very best that we can achieve on all fronts, and it was a pleasure working with such an iconic brand. The 150 units are now available to use in a selection of Boots stores across the UK.

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